Palermo FC, new partnership with Sibeg: Coca-Cola and
Through a note published on its official website, Palermo FC has announced the new trade agreement with Sibeg, a historic n company responsible for the production and distribution of products "The Coca-Cola Company" on the island since 1960. For the 2026/2027 season, Coca-Cola and Powerade brands will play the roles of Official Soft Drink Partner and Official Sports Drink Partner of the Viale del Fante club. The agreement provides visibility on the onboard leds and backdrops during the press conferences and pre and post-race interviews of the stadium "Renzo Barbera", as well as exclusive initiatives and experiences reserved to Sibeg customers. Satisfaction for the signing of the agreement was expressed by Luca Busi, CEO of Sibeg Coca-Cola: "Being at the side of Palermo FC means for Sibeg to strengthen once again the bond with and with its communities. We are a company deeply rooted in the island and believe in partnerships capable of generating authentic relationships.
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