Palermo is changing its face, the club's new branding project has...
Palermo is changing its face, the club's new branding project has…
News: Palermo FC opens a new phase in its history with the launch of the new branding project, a path that aims to strengthen the bond between the club, the city and its community. The objective of the project is to enhance the pride of the square, represent the essence of Palermo and accompany the club towards an increasingly international dimension. The new strategy is based on four key concepts: “Mosaic”, “Pink/Black”, “Made to Fly” and “Belonging”. A work shared with the ownership and management to define a new image capable of representing Palermo FC in the present and in the future. The new branding path, conceived and created by Palermo FC marketing and City Football Group in collaboration with [Alkemy]+, represents only the first step.
Article from: Il Palermo cambia volto, presentato il nuovo progetto di branding del club: identità, appartenenza e ambizione per il futuro
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