Dua Lipa with the Palermo shirt and the Palermo Puma Sneakers
PUMA continues to celebrate the classic Palermo sneaker and for the last chapter of the first campaign has prepared, together with Dua Lipa, a special dinner party in a historic Italian villa.
The iconic Palermo is the guest of honor, portrayed in a setting of frescoes and laid tables. DUA-LIPA-1
The PUMA Palermo which originally made its debut in football stadiums in the 1980s, where it was a staple for fans in the stands, is part of PUMA’s history and even today its unmistakable DNA evokes a deep sense of football nostalgia.
The 2023 version features new colorways, characterized by a signature tag with gold lettering on the upper, a retro T-toe construction, the classic gum sole and the PUMA cat logo on the heel.
The PUMA Palermo are available in new irresistible colors on PUMA.com, in PUMA flagship stores and at selected retailers.